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When I was a rookie writer (early 1994), a visiting swashbuckling lady creative director from HTA (India) told me that a headline should contain a benefit and an intrigue. In 2002, I read about ‘visual/headline twists’ in Jim Aitchison’s classic “Cutting Edge Advertising” and a good practice – ‘if there is twist in the visual, [...]

1) Designer Woke has written excellent posts on the ‘The Best Corporate Logos in Dubai‘ and ‘Dubai’s Worst Corporate Logos‘. 2) OceanCreep.com, a jordanian ad professional – Ibrahim Owais’ blog, has posted all the classic Bafco Furniture ads executed by Cannes Gold winning Dubai agency, Tonic. 3) Woke writes about the City of Arabia double [...]

Recently, L&M and Emerald Royal cigarettes had splashed full page ad campaigns in 7Days, Khaleej Times and Gulf News etc. Direct advertising of cigarettes and liquor is banned in some countries (eg. India), so I was surprised to see these ads in the press here. But if you notice, the ads below don’t potray the [...]