UAECreatives.com » Abu Dhabi Commercial Bank http://www.uaecreatives.com Print Creatives from the United Arab Emirates Thu, 29 Jan 2009 21:54:28 +0000 en hourly 1 http://wordpress.org/?v=3.0.1 Abu Dhabi Commercial Bank "INsmallMENT" Print Ad http://www.uaecreatives.com/2007/05/24/abu-dhabi-commercial-bank-insmallment-print-ad/ http://www.uaecreatives.com/2007/05/24/abu-dhabi-commercial-bank-insmallment-print-ad/#comments Thu, 24 May 2007 18:26:00 +0000 admin http://www.uaecreatives.com/2007/05/24/abu-dhabi-commercial-bank-insmallment-print-ad/ In a text book of advertising…I think it was “The Creative Connection – Advertising, Copywriting and Idea Visualization” which I had read when doing my Visual Communication degree, had outlined different categories of visuals that would trigger the first ‘A’ in AIDA (Attention-Interest-Desire-Action)….Babies, Animals…(for the rest of the list you’ll have to get the book…my copy was borrowed and never returned).

The Abu Dhabi Commercial Bank ad below employs animal visuals to illustrate their concept of “small installments to reduce our problems”.

What do you think?

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]]> http://www.uaecreatives.com/2007/05/24/abu-dhabi-commercial-bank-insmallment-print-ad/feed/ 0 Abu Dhabi Commercial Bank – Credit Card Campaign http://www.uaecreatives.com/2007/03/30/abu-dhabi-commercial-bank-credit-card-campaign/ http://www.uaecreatives.com/2007/03/30/abu-dhabi-commercial-bank-credit-card-campaign/#comments Fri, 30 Mar 2007 17:29:00 +0000 admin http://www.uaecreatives.com/2007/03/30/abu-dhabi-commercial-bank-credit-card-campaign/ Credit Cards…these days you can’t live with or without them! Here’s ADCB (Abu Dhabi Commercial Bank) trying to tempt us with giveaways!

7 Days, 29 March 2007

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