Flyers and other BTL collateral – Aug06

Today’s Quote: “…A month before starting legendary Australian agency OMON, Simon Reynolds said that the two most popular words in his country’s advertising industry were “That’s nice”. “You show someone an okay job and you get ‘that’s nice’. Ten times a week I hear it, that’s nice. And in a funny way, That’s Nice says everything about what isn’t nice about our industry. There isn’t enough ‘Is it Great?’ being said. That’s Nice has become the criteria at which we can stop work, satisfied.”
– From Cutting Edge Advertising, Jim Aitchison

1) TECOM Hospitality Passport



TECOM is the holding company behind Dubai Internet City and Dubai Media City. From the DIC brochure “The Hospitality team of Dubai Internet City helps employees of companies during the process of moving to the Emirate of Dubai. Assistance is provided to newly arrived employees in finding accommodation, setting up homes and transporting household equipment. The Hospitality team also provides assistance to prospective companies in making travel arrangements to visit Emirate of Dubai.”

The Hospitality service is neatly packaged and promoted through a booklet listing out discounts at various shops, restauratnts etc., with a passport privileges card, a calling card and an accompanying flyer.

Discovered this in the lobby of a media city building last week.

2) Neogum’s TX Sugar free gum

The above photo is the package containing the TX gum packet (couldn’t photograph that). I guess this product was launched this month as I caught glimpses the TX van moving around in Karama and Bur Dubai. The Karama post office too had some flyers of TX lying around.
Didn’t notice any print ads but. The package claims that it’s a new landmark in the chewing gum world and lists out supporting features/benefits. They have a supporting website too…looks like they believe in rational selling more. (If the above photo is not clear enough, let me know and I’ll put up a better version).


3) Japengo Cafe & Bella Donna Italian Restaurant – Bur Juman


The above flyer was distributed in areas around the Bur Juman mall. Found it lying outside my apartment. Is the art on the cover original or a stock photo?

3) Early Bird – Home Delivery of Essential Items in new Dubai



New Dubai – are the upscale developing localities of Dubai like Dubai Marina, Springs, Meadows, Arabian Ranches, Emirates Hill etc. Groceries and other convenience stores are not exactly next door in these areas. So a service like Early Bird’s is welcome.
Got this flyer in the lobby of the same media city building mentioned above.

3) Those Offer booklets and flyers that you get with your credit card bills

Anyone owning a credit card (as many of us do these days – not 1 but many!) would have seen these special offer and discount booklets / flyers that come every month along with your credit card statements. I wonder how many DM agencies and small design shops are surviving with this work alone? Must be huge business.
Pictured above are booklets from Citibank, Abu Dhabi Commercial Bank (ADCB), RAK Bank and ABN AMRO.