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	<title>UAECreatives.com &#187; Flyers</title>
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		<title>Flyers and other BTL collateral &#8211; Aug06</title>
		<link>http://www.uaecreatives.com/2006/08/26/flyers-and-other-btl-collateral-aug06/</link>
		<comments>http://www.uaecreatives.com/2006/08/26/flyers-and-other-btl-collateral-aug06/#comments</comments>
		<pubDate>Sat, 26 Aug 2006 05:06:00 +0000</pubDate>
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				<category><![CDATA[Flyers]]></category>
		<category><![CDATA[booklets]]></category>
		<category><![CDATA[btl]]></category>

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		<description><![CDATA[Today&#8217;s Quote: &#8220;&#8230;A month before starting legendary Australian agency OMON, Simon Reynolds said that the two most popular words in his country&#8217;s advertising industry were &#8220;That&#8217;s nice&#8221;. &#8220;You show someone an okay job and you get &#8216;that&#8217;s nice&#8217;. Ten times a week I hear it, that&#8217;s nice. And in a funny way, That&#8217;s Nice says [...]]]></description>
			<content:encoded><![CDATA[<div style="text-align: left;"><span style="font-weight: bold;">Today&#8217;s Quote: </span><span style="font-style: italic;"><span style="font-size:85%;">&#8220;&#8230;A month before starting legendary Australian agency OMON, Simon Reynolds said that the two most popular words in his country&#8217;s advertising industry were &#8220;That&#8217;s nice&#8221;. &#8220;You show someone an okay job and you get &#8216;that&#8217;s nice&#8217;. Ten times a week I hear it, that&#8217;s nice. And in a funny way, That&#8217;s Nice says everything about what isn&#8217;t nice about our industry. There isn&#8217;t enough &#8216;Is it Great?&#8217; being said. That&#8217;s Nice has become the criteria at which we can stop work, satisfied.&#8221;<br /><span style="font-weight: bold;">- From Cutting Edge Advertising, Jim Aitchison</span></span></span><span style="font-weight: bold;"></p>
<p>1) </span><a style="font-weight: bold;" href="http://www.tecom.ae/">TECOM</a><span style="font-weight: bold;"> Hospitality Passport</span><br /><a href="http://i100.photobucket.com/albums/m13/advaitin/UAE%20Creatives/aug06/tecom-passport_btl_22aug06.jpg" target="_blank"><br /><img src="http://i100.photobucket.com/albums/m13/advaitin/UAE%20Creatives/aug06/th_tecom-passport_btl_22aug06.jpg" /></a><br /><a href="http://i100.photobucket.com/albums/m13/advaitin/UAE%20Creatives/aug06/96838e2b.jpg" target="_blank"><br /><img src="http://i100.photobucket.com/albums/m13/advaitin/UAE%20Creatives/aug06/th_96838e2b.jpg" /></a></p>
<p><a href="http://www.tecom.ae/">TECOM</a> is the holding company behind <a href="http://www.dic.ae/">Dubai Internet City</a> and <a href="http://www.dmc.ae/">Dubai Media City</a>.  From the DIC brochure <span style="font-style: italic;">&#8220;The Hospitality team of Dubai Internet City helps employees of companies during the process of moving to the Emirate of Dubai. Assistance is provided to newly arrived employees in finding accommodation, setting up homes and transporting household equipment. The Hospitality team also provides assistance to prospective companies in making travel arrangements to visit Emirate of Dubai.&#8221;</p>
<p></span>The Hospitality service is neatly packaged and promoted through a  booklet listing out discounts at various shops, restauratnts etc., with a passport privileges card, a calling card and an accompanying flyer.</p>
<p>Discovered this in the lobby of a media city building last week.</p>
<p><span style="font-size:130%;"><span style="font-weight: bold;">2) Neogum&#8217;s TX Sugar free gum</span></span><br /><a href="http://i100.photobucket.com/albums/m13/advaitin/UAE%20Creatives/aug06/8e1d13c6.jpg" target="_blank"><br /><img src="http://i100.photobucket.com/albums/m13/advaitin/UAE%20Creatives/aug06/th_8e1d13c6.jpg" /></a></p>
<p>The above photo is the package containing the <a href="http://www.txgum.com/">TX</a> gum packet (couldn&#8217;t photograph that). I guess this product was launched this month as I caught glimpses the TX van moving around in Karama and Bur Dubai. The Karama post office too had some flyers of TX lying around.<br />Didn&#8217;t notice any print ads but. The package claims that it&#8217;s a new landmark in the chewing gum world and lists out supporting features/benefits.  They have a supporting <a href="http://www.txgum.coim/">website</a> too&#8230;looks like they believe in rational selling more. (If the above photo is not clear enough, <a href="mailto:advaitin@gmail.com">let me know</a> and I&#8217;ll put up a better version).</p>
<p><span style="font-size:130%;"><br /><span style="font-weight: bold;">3)  Japengo  Cafe &#038; Bella Donna Italian Restaurant  &#8211; Bur  Juman</span></span><br /><a href="http://i100.photobucket.com/albums/m13/advaitin/UAE%20Creatives/aug06/05880960.jpg" target="_blank"><br /><img src="http://i100.photobucket.com/albums/m13/advaitin/UAE%20Creatives/aug06/th_05880960.jpg" /></a></p>
<p><a href="http://i100.photobucket.com/albums/m13/advaitin/UAE%20Creatives/aug06/4317e275.jpg" target="_blank"><img src="http://i100.photobucket.com/albums/m13/advaitin/UAE%20Creatives/aug06/th_4317e275.jpg" /></a></p>
<p>The above flyer was distributed in areas around the <a href="http://www.burjuman.com/">Bur Juman </a>mall. Found it lying outside my apartment. Is the art on the cover original or a stock photo?</p>
<p><span style="font-size:130%;"><span style="font-weight: bold;">3) Early Bird &#8211; Home Delivery of Essential Items in new Dubai </span></span></p>
<p><a href="http://i100.photobucket.com/albums/m13/advaitin/UAE%20Creatives/aug06/af5fcba5.jpg" target="_blank"><img src="http://i100.photobucket.com/albums/m13/advaitin/UAE%20Creatives/aug06/th_af5fcba5.jpg" /></a><br /><a href="http://i100.photobucket.com/albums/m13/advaitin/UAE%20Creatives/aug06/7ba17df3.jpg" target="_blank"><br /><img src="http://i100.photobucket.com/albums/m13/advaitin/UAE%20Creatives/aug06/th_7ba17df3.jpg" /></a></p>
<p>New Dubai &#8211; are the upscale developing localities of Dubai like Dubai Marina, Springs, Meadows, Arabian Ranches, Emirates Hill etc. Groceries and other convenience stores are not exactly next door in these areas. So a service like <a href="http://www.earlybird.ae/">Early Bird&#8217;s</a> is welcome.<br />Got this flyer in the lobby of the same media city building mentioned above.</p>
<p><span style="font-size:130%;"><span style="font-weight: bold;">3) Those Offer booklets and flyers that you get with your credit card bills</span></span></p>
<p><a href="http://i100.photobucket.com/albums/m13/advaitin/UAE%20Creatives/aug06/f60cc6ad.jpg" target="_blank"><img src="http://i100.photobucket.com/albums/m13/advaitin/UAE%20Creatives/aug06/th_f60cc6ad.jpg" /></a></p>
<p>Anyone owning a credit card (as many of us do these days &#8211; not 1 but many!) would have seen these special offer and discount booklets / flyers that come every month along with your credit card statements. I wonder how many DM agencies and small design shops are surviving with this work alone? Must be huge business.<br />Pictured above are booklets from Citibank, Abu Dhabi Commercial Bank (ADCB), RAK Bank and ABN AMRO.</p>
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<div class="blogger-post-footer">Our Other UAE Blogs:<br />
- UseUae.com<br />
- KaramaStuff.blogspot.com</div>
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