Dan the Gardener gets topical

Dan the Gardener ads have been regular on Dubai’s free newspaper 7Days.ae. You might like it or hate it but it’s there…so do tell us what you think of them?

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Teaser – Nabeel Perfumes













A lot of smoke (and fire too) on Smoking!

Smoking is being banned in all public places by Dubai Municipality….more on that here.
And also since May 31 was World No Tobacco Day, there were a flurry of ads in UAE print. A few of them are reproduced below:

The Dubai Municipality & WHO ad:

One that takes on the Marlboro brand of advertising:




Here’s one with long copy:

Here’s a topsy-turvy one: 




Another one, a clever image play:


Abu Dhabi Commercial Bank "INsmallMENT" Print Ad

In a text book of advertising…I think it was “The Creative Connection – Advertising, Copywriting and Idea Visualization” which I had read when doing my Visual Communication degree, had outlined different categories of visuals that would trigger the first ‘A’ in AIDA (Attention-Interest-Desire-Action)….Babies, Animals…(for the rest of the list you’ll have to get the book…my copy was borrowed and never returned).

The Abu Dhabi Commercial Bank ad below employs animal visuals to illustrate their concept of “small installments to reduce our problems”.

What do you think?