UAECreatives.com » social

Emirates Environmental Group & on Pro Bono work

admin — Tue, 06 Nov 2007 07:04:00 +0000

I picked up a copy of ‘Signature’ – the Diners Club mag from the post office (a lot of magazines, newsletters, trade journals are discarded here)…I just pick up what interests me, being a bit of an info freak:)

Found some interesting environment conservation ads from the Emirates Environmental Group (EEG).

Back in 1998, when I had arrived in Dubai and was working in the advertising division of a company, we had paid a visit the EEG office in the Crown Plaza building on Shk. Zayed Road. We offered our services to Ms. Habiba Al Marashi , the founder and chairperson of the group. Quite a nice lady doing voluntary work. She told us how she had started and was quite impressed with our portfolio and asked us to drop by often and help out in the projects Those were their still growing days..now I think they are a big organisation.

When applying for a job in the creative department of an ad agency, normally social service ads that you might have created (pro bono work) is not a yardstick by which your talent is measured. Your idea generating capabilities for actual products provide a better clue on whether you’ll make a good art director or copywriter. I think I read this in “Squeeze this, Mr. Whipple!”. Correct me if I’m wrong!

I won my first ad contest in school by directing a social advertisement “Change the World”, enacted to the background score of “Where Eagles Dare”…more about this in a separate post on my personal portfolio blog.

Everyone can help preserve the environment – Interesting campaign!

admin — Mon, 27 Nov 2006 06:21:00 +0000

Came across this very interesting campaign in my RSS feeds through Digg.com. Though it is non-UAE, it communicates a urgent message that is universal. By a strange coincidence, for the past week or so, we had also started a practice of ensuring all switches at home and work were off when not in use. Enjoy the ads!

YOU DECIDE! – Dubai Traffic Safety – Print ad

admin — Thu, 09 Nov 2006 09:10:00 +0000

Dubai Police cracks down on road trolls, speed demons and ‘death wish’ drivers. Way to go!

ET, 8 Nov 06

Some interesting October ads

admin — Sat, 28 Oct 2006 09:39:00 +0000

1) Gemini Towers – Omniyat Properties

KT, 9 Oct 06

2) Lulu Supermarket Sale

KT, 8 Oct 06

3) Tamweel Home Loans

KT, 8 Oct 06

4) Khaleej Times – Anti-Smoking Campaign

KT, 6 Oct 06

Bur Juman ‘Breast Cancer Awareness’ – Print Campaign

admin — Sat, 21 Oct 2006 06:40:00 +0000

KT, 10 Oct 06

ET, 12 Oct 06

Anti-speeding Campaign – Inca Tanvir Advertising

admin — Sat, 09 Sep 2006 09:53:00 +0000

KT – City Times, 8Sep06

KT, 7Sep06