TBWA/RAAD’s Pedigree Dog Food Ad


This situational ad was sent by Associate Creative Director Sakib of TBWA/RAAD, Dubai. Great work, guys! Looking forward to seeing more of your work!

From his email:

“…We just did this ad for our client Pedigree dog food.
As you may know, it was just officially announced that the planet Pluto has lost it’s status as a planet.
We quickly took this opportunity to do an ad for Pedigree.
Also, the global tagline for Pedigree is: “We’re for dogs”. We added a little twist there as well.
Credits.
Art Director: Sakib Afridi
Creative Director & Copywriter: Shehzad Yunus.
Hope you like 🙂
Thanks
Sakib Afridi
Associate Creative Director
TBWA/RAAD Middle East