Print Campaign – TheOne Home Furnishing

Neo asked the Oracle, Am I TheOne?
Said the Oracle to Neo, Sorry son…
It can only be Thomas Lundgren.

There was much ado about TheOne’s challenge thrown to advertising agencies in the UAE to try and win its account (the CEO wanted the agencies to pitch him through a music video). The firebrand founder and CE(motional) Officer – Thomas Lundgren wanted something ‘out of this world’ and finally I think it was Lowe MENA that won). The ads appear in pairs weekly once:



Teaser – Nabeel Perfumes













A lot of smoke (and fire too) on Smoking!

Smoking is being banned in all public places by Dubai Municipality….more on that here.
And also since May 31 was World No Tobacco Day, there were a flurry of ads in UAE print. A few of them are reproduced below:

The Dubai Municipality & WHO ad:

One that takes on the Marlboro brand of advertising:




Here’s one with long copy:

Here’s a topsy-turvy one: 




Another one, a clever image play: