In a text book of advertising…I think it was “The Creative Connection – Advertising, Copywriting and Idea Visualization” which I had read when doing my Visual Communication degree, had outlined different categories of visuals that would trigger the first ‘A’ in AIDA (Attention-Interest-Desire-Action)….Babies, Animals…(for the rest of the list you’ll have to get the book…my copy was borrowed and never returned).
The Abu Dhabi Commercial Bank ad below employs animal visuals to illustrate their concept of “small installments to reduce our problems”.
What do you think?
May 24th, 2007 | Posted in Abu Dhabi Commercial Bank, banks, print ads | No Comments
I was wondering how the Gulf News ad campaign was going to extend its theme to a third ad and they’ve pulled it off…now waiting for the fourth, fifth and sixth 
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May 22nd, 2007 | Posted in dubai, Gulf News, newspapers, uae print ad campaigns | No Comments
Hmm…at first glance I mistook this for a desginer wear ad…then I saw their tagline “The coolest water”.
May 22nd, 2007 | Posted in beverages, dubai, savana, uae print ad campaigns, united arab emirates | No Comments
1) DHL
2) Sahara Mall, Sharjah
May 22nd, 2007 | Posted in Courier, dhl, dubai, print ads, Sahara Mall, Sharjah, shopping malls | No Comments
Friday mag, Gulf News, May 4
May 22nd, 2007 | Posted in magazine ads, print ads | No Comments
Interesting visual theme.
May 17th, 2007 | Posted in dubai, telecom, uae print ad campaigns | No Comments
Full Page ads. Usual corporatese…design/visual wise.
May 17th, 2007 | Posted in arab bank, banks, dubai, uae print ad campaigns | No Comments
