Dubai Bone and Joint Clinic Campaign

When I was a rookie writer (early 1994), a visiting swashbuckling lady creative director from HTA (India) told me that a headline should contain a benefit and an intrigue. In 2002, I read about ‘visual/headline twists’ in Jim Aitchison’s classic “Cutting Edge Advertising” and a good practice – ‘if there is twist in the visual, keep the headline straight’ and vice versa.

This campaign features a visual twist. You’ll be hearing a lot more of twisting in my blog posts from now on!

KT, 11 Sep 06

KT, 9 Sep 06

KT, 4 Sep 06

One Response to “Dubai Bone and Joint Clinic Campaign”

  1. Interesting, these. Kinda reminds Prometheus of the GE Football ad on TV. That was awesome. These are the print equivalent of that.

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