Category Archives: general

AdBlogArabia launches – the place to be for Middle East creatives!

Found this in my RSS feeds now!

Do take a look around! Looks promising.

From their blog:

“…It is a project I’ve been working on for several months; and is a first-of-its-kind platform for advertising and media professionals in the Middle East to present their work, opinions and themselves to a wide regional and international community.

It’s all Do-It-Yourself, presented in a Web 2.0 format and quite simple….”

Everyone can help preserve the environment – Interesting campaign!

Came across this very interesting campaign in my RSS feeds through Though it is non-UAE, it communicates a urgent message that is universal. By a strange coincidence, for the past week or so, we had also started a practice of ensuring all switches at home and work were off when not in use. Enjoy the ads!

Upside down – do readers frown?

David Ogilvy on Advertising” contains section with a lot of donts on the use of twisted and upside down elements in an ad. Ogilvy frowned upon anything that would require a reader to do any additional task in trying to comprehend an ad. The ones below for example feature upside down visuals. The topsy-turvy visuals in the Microsoft Flight Simulator ad goes well with the idea. But does the HSBC visual work?

7 Days, 19 Oct 06

KT, 1 Nov 06

TheOne Furniture Store – Misleading Advertising? – Disappointed customers

The One dhs10 sale leaves readers upset

In reference to your article on page 21 of Friday, I would also like to add that it was just an exaggeration as the items which were for dhs10 were only tiny little stuff like candles, table mats, etc. as compared to such a huge store which boasts of a professional boss. I too took time just to see if I can buy some stuff. It was such a shame as many people whom I saw at the store in Jumeriah were disappointed and were cursing at the car park after being disappointed by this fooling message.

If they say they are doing a sale, the items they are talking about going to be brought in the next couple of weeks should have been put into the sale already. Unless they want us to wait till almost the end of the sale? In which case they should change the dates advertised. I dont understand their logic! Any practical person’s clarification?


Mad Michelle, who barged into the front of the entrance of The One from her air-conditioned car, to stand by her husband who waited like the rest of us in the heat, you really made a show of yourself yesterday. The poor attendants helplessly gave in to your screeching as you climbed on top of your piece of furniture like a pirate claiming his spoils. I wondered if you even bothered to really see the look of confusion and terror in the one attendant you were aiming at, as I lost my own eye-candy while you got yours. So now I know, the next time I visit The One for their promotion, I’ll fling myself onto the furniture in a blind rage and never let go so to demand attention and eventual submission from the sales attendant who never looked at me once while my own prize was taken right from under me. Cheers!

Comfortably Numb

I don’t call nine dirhams off the deal of a decade

Re: The One’s sale. Most of the items which were on the dhs10 list were originally only just dhs19. Did anyone else notice that? Now, if you are calling that a “deal of the decade”, isn’t that an exaggeration?


[Portfolio of the Week] Yvan C. Goudard, Associate Creative Director – Now in Dubai

Yvan C. Goudard, who has finished a stint in Promoseven, Jeddah is now in Dubai. He writes in:

“I finished my contract with promoseven Jeddah as Associate CreativeDirector and have now relocated in Dubai where I am looking for a similar position. My profile and portfolio are online at the following URL:

Feel free to consult it extensively and please allow a couple ofminutes for the website to load as a few videos make it a bit long.

Agencies in Dubai who could use his talents, do contact him:

Email :
Mobile : 754 2690

Freej – Emarat Al Youm (arabic version of Emirates Today)

The Arabic version of Emirates Today – Emarat Al Youm (24 Sep 06) was encased in a very colourful and glossy sleeve, advertising Freej.

“FREEJ; the Middle East’s first 3D animated series is the brainchild of Mohammed Saeed Harib who also directs the fifteen standalone episodes of fifteen minutes each, launching this September on national television. FREEJ is the tale of four old national women living in a secluded neighborhood in modern day Dubai…”

Looks like it is being sponsored by DU, Etisalat‘s first competitor in the recently liberalised telecom market in the UAE.