Found this in my RSS feeds now!
Do take a look around! Looks promising. http://www.mediasouq.com
From their blog:
“…It is a project I’ve been working on for several months; and is a first-of-its-kind platform for advertising and media professionals in the Middle East to present their work, opinions and themselves to a wide regional and international community.
It’s all Do-It-Yourself, presented in a Web 2.0 format and quite simple….”
Came across this very interesting campaign in my RSS feeds through Digg.com. Though it is non-UAE, it communicates a urgent message that is universal. By a strange coincidence, for the past week or so, we had also started a practice of ensuring all switches at home and work were off when not in use. Enjoy the ads!
The Campaign Media Planning Awards 2006 has now closed for entries.
Click here to view the shortlist of nominees.
David Ogilvy on Advertising” contains section with a lot of donts on the use of twisted and upside down elements in an ad. Ogilvy frowned upon anything that would require a reader to do any additional task in trying to comprehend an ad. The ones below for example feature upside down visuals. The topsy-turvy visuals in the Microsoft Flight Simulator ad goes well with the idea. But does the HSBC visual work?
7 Days, 19 Oct 06
KT, 1 Nov 06
1) Designer Woke’s ‘How to create a Ramadan ad in 4 easy steps
Campaign ME also ran an article on Ramadan ads.
Came across these links in my RSS reader, thought I’d post them here as they were advertising related:
1) Creative Advertisements Around The World
A UAE blog critically analysing news channels and media in the UAE…informative read!
The One dhs10 sale leaves readers upset
In reference to your article on page 21 of Friday, I would also like to add that it was just an exaggeration as the items which were for dhs10 were only tiny little stuff like candles, table mats, etc. as compared to such a huge store which boasts of a professional boss. I too took time just to see if I can buy some stuff. It was such a shame as many people whom I saw at the store in Jumeriah were disappointed and were cursing at the car park after being disappointed by this fooling message.
If they say they are doing a sale, the items they are talking about going to be brought in the next couple of weeks should have been put into the sale already. Unless they want us to wait till almost the end of the sale? In which case they should change the dates advertised. I dont understand their logic! Any practical person’s clarification?
Mad Michelle, who barged into the front of the entrance of The One from her air-conditioned car, to stand by her husband who waited like the rest of us in the heat, you really made a show of yourself yesterday. The poor attendants helplessly gave in to your screeching as you climbed on top of your piece of furniture like a pirate claiming his spoils. I wondered if you even bothered to really see the look of confusion and terror in the one attendant you were aiming at, as I lost my own eye-candy while you got yours. So now I know, the next time I visit The One for their promotion, I’ll fling myself onto the furniture in a blind rage and never let go so to demand attention and eventual submission from the sales attendant who never looked at me once while my own prize was taken right from under me. Cheers!
I don’t call nine dirhams off the deal of a decade
Re: The One’s sale. Most of the items which were on the dhs10 list were originally only just dhs19. Did anyone else notice that? Now, if you are calling that a “deal of the decade”, isn’t that an exaggeration?
The Arabic version of Emirates Today – Emarat Al Youm (24 Sep 06) was encased in a very colourful and glossy sleeve, advertising Freej.
“FREEJ; the Middle East’s first 3D animated series is the brainchild of Mohammed Saeed Harib who also directs the fifteen standalone episodes of fifteen minutes each, launching this September on national television. FREEJ is the tale of four old national women living in a secluded neighborhood in modern day Dubai…”
Looks like it is being sponsored by DU, Etisalat‘s first competitor in the recently liberalised telecom market in the UAE.