Here’s a print campaign targeted at sub-continentals in the UAE (this campaign was run only in the Emirates Evening Post) – a paper read mostly by South Asians (India, Pakistan, Nepal, Sri Lanka) :
1) Sharjah Municipality ‘Keep Sharjah Clean and Beautiful’ campaign
Sharjah Municipality urges business to maintain safety standards as a part of its ‘Keep Sharjah Clean and Beautiful’ campaign.
Keeping it real?
Roads & Transport Authority of the Government of Dubai hold a ‘Distinguished Number Plates Auction’. ‘Any bidder may buy as many number plates as he wishes’.
Toyota Land Cruiser, Al Futttaim Motors…
6)H & M opens in Dubai – Is Madonna coming?
Is Madonna coming to Dubai? H&M – Hennes & Mauritz, fashion retailer open 17 stores across the Middle East. H&M’s Middle Eastern franchise is the international fashion chain’s first venture into franchising and is run by Saudi Arabian company M. H. Alshaya Co. – a retail franchise that already runs 28 other retail chains in the region, including the Body Shop and BHS. …according to press releases.
Hair oil?! You wince. I know…but this deserves a mention for its innovative packaging…a tube filled with herbs and immersed inside the bottle. This is bound to be a hit in Asian markets.