Category Archives: medical

medical, uae print ad campaigns

Dubai Bone and Joint Clinic Campaign

September 16, 2006 admin 1 Comment

When I was a rookie writer (early 1994), a visiting swashbuckling lady creative director from HTA (India) told me that a headline should contain a benefit and an intrigue. In 2002, I read about ‘visual/headline twists’ in Jim Aitchison’s classic “Cutting Edge Advertising” and a good practice – ‘if there is twist in the visual, keep the headline straight’ and vice versa.

This campaign features a visual twist. You’ll be hearing a lot more of twisting in my blog posts from now on!

KT, 11 Sep 06

KT, 9 Sep 06

KT, 4 Sep 06

banks, cars, directories, furniture, home appliances, medical, multimedia players, print ads, tyres, watches

September 1 – 5

September 6, 2006 admin Leave a comment

1) ABC Business Pages

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2) Classic
– Bafco Furniture

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3) More is not enough
– Sansa Multimedia player

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4) Quad Bikes and Jet Skis banned?
– ENOC & EPPCO Supermarkets

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5) Official Directory of the Department of Health & Medical Services

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6) Fuji film gets on the Back to School promotion bandwagon

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7) Challenging the Norms – Dubai Investments

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8) Powering Manufacturing
– Dubai Industrial City

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9) The ‘We make it possible’ touch
– Dubai Bone and Joint Clinic

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10) Small Details?
– Daman National Health Insurance

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11) “Growing feet in safe hands”
– Clarks Footwear for kids

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12) Sheikha Manal’s Young Artist Award – New Signature Competition 2006

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13) Raffle of the Investment kind
National Bonds

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14) Adventurous Spirit – Toyota Fortuner

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15) First in the Middle East
– International Sports Science Congress at Doha, Qatar

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16) The new Bond advertising spiel begins
– Omega Watches

17) To upgrade, just exchange!
– Fono Nokia Mobile Exchange offer

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18) The Banks are going to get you anyhow.
– ABN AMRO & the free Swiss watch deal

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19) Marketing is the name of the game – LG offers free microwave cooking lessons

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20) Horses need Tigers? – Toyo Tyres – Al Futtaim Group

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