Neo asked the Oracle, Am I TheOne?
Said the Oracle to Neo, Sorry son…
It can only be Thomas Lundgren.

There was much ado about TheOne’s challenge thrown to advertising agencies in the UAE to try and win its account (the CEO wanted the agencies to pitch him through a music video). The firebrand founder and CE(motional) Officer – Thomas Lundgren wanted something ‘out of this world’ and finally I think it was Lowe MENA that won). The ads appear in pairs weekly once: