Upside down – do readers frown?

David Ogilvy on Advertising” contains section with a lot of donts on the use of twisted and upside down elements in an ad. Ogilvy frowned upon anything that would require a reader to do any additional task in trying to comprehend an ad. The ones below for example feature upside down visuals. The topsy-turvy visuals in the Microsoft Flight Simulator ad goes well with the idea. But does the HSBC visual work?

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